New on Idealist:
594,072 so far.
|
The Nonprofit FAQ
>
Management
>
-
Basic definitions for advertising, marketing, public relations, e-com
Advertising, promotion, marketing, public relations, publicity, sales and e-commerce -- what are they? How are they done?
-
A brief primer on marketing for nonprofits
An outline of key terms linked to a short FAQ item about each.
-
Some Texts on Marketing for Nonprofits
Suggested books for use in college and graduate courses on the subject. See also the Center for Strategic Communications at http://csc.org/
-
Are there scholarly journals in the field?
Several are listed here by a long-term scholar and observer in the field; additional notes describe other publications.
-
How alike are nonprofits and for-profit businesses?
Some observers say running a nonprofit is much harder.
-
What Must Be in an Annual Report?
There is no standard format for the Annual Report but many states and some watchdog organizations have requirements for annual reporting.
-
Are there any laws about advertising?
There are some laws you should consider when you advertise; check the Free Management Library for pointers: http://www.mapnp.org/library/legal/advrtze/advrtze.htm
-
How can we use the Internet to reach more people?
Advice from two long-term observers of nonprofits' use of online tools.
-
How can one attract attention to a new web site?
Suggestions, including references to other material online, for appropriate promotion of WWW sites.
-
Advice on choosing a way to handle an online (email) newsletter
Advice on choosing a way to reach stakeholders online.
-
How much leeway should a website editor have?
A website is an important way of presenting an organization to friends and strangers. When staff and volunteers can't agree on its content, what should be done?
-
Some Online Tips and Resources for Direct Mail
Technical notes from all over.
-
How effective is a newsletter as a development tool? (6/9/96)
If used correctly, newsletters can be a valuable fundraising tool.
-
How do we advertise our volunteer opportunities?
Suggested texts for strong recruiting ads
-
Where should we place our volunteer ads?
A collection of ideas
-
Do people volunteer more during the winter holidays?
Researchers and managers report their experience and evidence
-
Can we recruit volunteers via the Internet?
There are increasingly sophisticated websites available to help
-
Can special events raise money with little cost?
Events are rarely successful until they have become well-established.
-
What do the news media think about nonprofits?
This study done in the Seattle area includes careful interviews with key informants including editors and publishers.
-
How can we be listed in the Encyclopaedia of Associations?
The Encyclopaedia of Associations is a directory of national non-profit groups in the United States.
-
What about 'charity malls' or 'shop-to-give' websites?
Discussions of the pros and cons of encouraging supporters to do their online purchasing at websites that support charities with part of their revenue.
-
How can I get non-philanthropic corporate support?
You might appeal to their corporate marketing program instead of to the philanthropy area. If you can help a company get positive publicity...
-
Advice on Advocacy from the American Association of Museums
Key steps in gaining attention from political leaders.
-
How-to Guide for Advocacy Campaigns
A large public relations firm with many nonprofit clients has posted a guide for advocacy campaigns on the web.
-
How can We Find an Internet Service Provider (ISP)?
Look on the web and talk with other organizations in your area that use the 'net.
|
|
