What is telemarketing? How do we do it?

Summary:

Telemarketing is using primarily the telephone (and sometimes other electronic means) to promote programs and services to funders and clients.

Free Management Library explains:
- How to prepare a telemarketing program
- Telemarketing theory
- Factors that influence the success of telemarketing
- Future of telemarketing
- Extensive list of articles, discussion groups, etc., and references to related laws
- Problems to avoid
See http://www.mapnp.org/library/mrktng/telemrkt/telemrkt.htm